And why customer support services matters when selecting a Learning Management System (LMS).

At the British Museum (London) resides the first recorded case of bad customer service. But, contrary to what you might have thought, it’s not a complaint about a guided exhibition.

A clay tablet going back to 1750 B.C. reads “When you came, you said to me that you would give me fine quality copper ingots. You left but you did not do what you promised me. You put ingots which were not good before my messenger and said that: If you want to take them, take them; if you do not want to take them, go away!

Such was the contempt with which Nanni, a Babylonian consumer, was treated by Ea-nasir, a merchant of the time, when receiving a shipment of copper ore of an inferior grade, after some annoying delay, and in a damaged condition.

Though distant in history, we may sympathize with Nanni. Most of today’s buying experiences happen so quickly, at times we feel that we do not receive our money’s worth. And, the often referred to as “best” products or services misfire frequently.

Choosing an adequate Learning Management System for your business implies strategic focus, and paying close attention to the customer support features that you’re in fact acquiring with your purchase. Customer support can be categorized into three types (i) technical; (ii) assistance with business problems (e.g. how to implement a tailored competencies framework); and (iii) training for practitioners.

Most companies provide a limited scope of customer support that doesn’t go beyond post-sale technical assistance. They might claim the well-known mantra “the customer is king.” But, are they actually delivering on this belief?

At Adhoc Learning we believe on the importance of fulfilling promises. We understand that our customers expect long-lasting returns on their educational investment, and that long-lasting relations with them matter for achieving this end. That’s why we believe in providing the full scope of customer support that others can’t.

So enroll yourself and join us in our next webinar on “how to select your best corporate e-learning LMS” (March 15) or watch the recording afterwards (they’ll be published afterwards). We will guide you through the possibilities of our customer support services to ensure that when you formulate your decision you secure your investment, optimize the usage of your e-learning package, and obtain your money’s worth.

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