One you have your curriculum to educate your(s) target(s), use the technology to get competitive advantage. How may e-learning help your business?

Doing it cheaper. Can be cheaper for you… and for your customers, you provide greater value.

Doing it broader. You can reach some customers that are difficult by other channels.

Doing it better. You can measure much better, so you can improve it and do it more effecttive.

Do it faster. Allows you to reach more customers in less time.

benefits · customer · e-learning · e-marketing

Second stage in our travel to educate the market: designing an effective and appealing curriculum for your customers. This is maybe the most difficult point.

You should know your customers very well to have a clear idea on what must be attractive for them. Do you have enough information? If so, congratulations. If not, maybe you need some research.

Then let’s balance your marketing objectives with the customer needs: you have the most powerful weapon. Put objectives together, prioritize them and then let’s use all the online and offline resources. Each target, its own curriculum. From events, face-to-face, traditional advertising, until video, podcasting, games, interactive education, blogs, forums, … and put them in pills. Your customer, prescriptor, reseller, doesn’t want to spend a lot of time with you. Be pedagogical… and spend in quality, don’t give them garbage.

And last, but not least, define how to m-e-a-s-u-r-e. Education programs use a model to relate students satisfaction, knowledge adquisition with behavior changes and business results. Maybe you cannot measure everything, but try al least to the basics. When you measure you can have feedback and improve. Don’t rely on opinions, get facts.

New? Of course not.

blog · customer · e-learning · e-marketing · measurement · social networks

How can I choose the best actions for my education plan (marketing plan)? Prioritizing. Simple… or not.

Consultants like to use two by two matrixes to represent concepts. In this case, the axis are value vs cost (plus risk). Consider as a business value not only income increase or cost decrease, but also broaden reach or time-to-market. In the x-axis, consider development cost, content availability or target user profile. Score each criteria, give them a weight, sum everything and put them in a graph. And… magic! In your left upper quadrant you can see the first things to do.

Easy? What do you think? Maybe I am too simple.

benefits · e-learning · e-marketing · learning · strategy

In my way to connect different disciplines, I have recently readen the expression “Educating the Market”. Eureka! This is a new application of learning.

Customers are most saturated of receiving a lot of  ads. They would like to receive useful information, not only product promotion. Isn’t it education? Should we rethink communication as education? Does education have method to create “brand education” programs? Is measuring in education developed assess messages effectiveness?

assessment · e-learning · e-marketing · learning · measurement