Experts in Customer Education
Knowledge-based Marketing
According to some studies, more than 30% of sales fail due to a salespeople lack of knowledge. But not only our salespeople may suffer a lack of knowledge.
Knowledge is critical in marketing and sales activities and must arrive to all the agents in the sales chain: from sales people to the user or consumer.
Communication is only the first step to transfer skills. An education approach is a must. Education approach is more a mid-long term activity, it must not be thought as a tactical “campaign” and must be much more “neutral” and credible, focused on giving skills. It must also be thought as a “service” to the customer.
Knowledge to share with you
Our Blog
Our fresh daily ideas are shown in our blog. We share our experience and we like to comment with others.
Our Case Studies
When we think an experience is valuable, and we have more time to reflect about it, we share it as a case study.
Our Workshops
We like to contact our customers in person, so we organize periodical workshops, in collaboration with associations, chambers of commerce, etc.
Our Webinars
If our customers are far, or they can’t come to the workshops, we organize webinars.
Featured
e-doceo, e-learning and multimedia partner
Founded in 1999 by 2 education specialists, our company is currently one of the leading e-learning software editors.
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Customer Knowledge Strategy
Customer Learning & Knowledge Strategy aims to answer the main questions on who, what and how to educate the customers.
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Prescriptors education
depresionyansiedad.es is an unbranded portal for accredited continuing education by Boehringer Ingelheim aimed to provide a quality service for practitioners.
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Panasonic pushes education for professionals
Panasonic Heating and Cooling Systems Europe has opened the Panasonic Proacademy, a network of education centers including a web site.
Read moreFrom our blog
Posted on 24/01/2012
Which claim do you like the most?
Which claim do you like the most? We are asking our friends and customers. Do you want to participate?
Posted on 20/01/2012
Boosting e-learning through tablets
Some months ago I wrote a post about using tablets a learning devices. Although I don’t like to link commercial brands in my blog, I think this a good time to do an exception. Today I saw this announcement from Apple.
Posted on 16/01/2012
Marketing and sales challenges (2)
We return to the blogger activity and, as promised, with the second part of this post about the survey on the use of customer education as a tool for marketing and sales.
Posted on 22/12/2011
Santiago and Jose wish you a Merry Christmas and Happy New Year
2011 is arriving to the end, Adhoc Learning had an extraordinary year, full of ideas and enthusiasm where we have learnt how to better serve our customers. We take a short break to reload batteries and we’ll restart 2012 full of energy.
Posted on 22/12/2011
Marketing and sales challenges
We recently conducted a survey of sales and marketing professionals to learn more what were the challenges facing relation to provide education to customers, understanding customers as "actors in the commercial chain." We wanted to share some of the conclusions that we found interesting to our readers.
