Experts in Customer Education
Knowledge-based Marketing
According to some studies, more than 30% of sales fail due to a salespeople lack of knowledge. But not only our salespeople may suffer a lack of knowledge.
Knowledge is critical in marketing and sales activities and must arrive to all the agents in the sales chain: from sales people to the user or consumer.
Communication is only the first step to transfer skills. An education approach is a must. Education approach is more a mid-long term activity, it must not be thought as a tactical “campaign” and must be much more “neutral” and credible, focused on giving skills. It must also be thought as a “service” to the customer.
Knowledge to share with you
Our Blog
Our fresh daily ideas are shown in our blog. We share our experience and we like to comment with others.
Our Case Studies
When we think an experience is valuable, and we have more time to reflect about it, we share it as a case study.
Our Workshops
We like to contact our customers in person, so we organize periodical workshops, in collaboration with associations, chambers of commerce, etc.
Our Webinars
If our customers are far, or they can’t come to the workshops, we organize webinars.
Featured
e-doceo, e-learning and multimedia partner
Founded in 1999 by 2 education specialists, our company is currently one of the leading e-learning software editors.
Read more
Customer Knowledge Strategy
Customer Learning & Knowledge Strategy aims to answer the main questions on who, what and how to educate the customers.
Read more
Prescriptors education
depresionyansiedad.es is an unbranded portal for accredited continuing education by Boehringer Ingelheim aimed to provide a quality service for practitioners.
Read more
Panasonic pushes education for professionals
Panasonic Heating and Cooling Systems Europe has opened the Panasonic Proacademy, a network of education centers including a web site.
Read moreFrom our blog
Posted on 18/05/2012
Online education has arrived to stay: EdX initiative from Harvard and the MIT
EdX is a joint partnership between The Massachusetts Institute of Technology (MIT) and Harvard University to offer online learning to millions of people around the world. EdX will offer Harvard and MIT classes online for free.
Posted on 09/05/2012
From cross-channel to augmented reality
New trends in learning are evolving not only to the combination of experiences in different channels, but to the combination of the real world with the virtual world. This is what is being called "augmented reality".
Posted on 07/05/2012
Is there enough investment on education to face economical crisis?
In these times do not invest in education. By any chance, do you know the excuse?. Bingo! the "good crisis". Aren't we going too far cutting down even in training our professionals to reduce costs?. Let's be selective, more demanding, but let us train employees, professional and clients. It's the best way to put them on our side and face "The Crisis".
Posted on 03/05/2012
Innovative techniques to manage customer objections
During the workshop that took place in the Chamber of Commerce of Madrid, attendees learnt innovative techniques to manage customer objections. The most important conclusion was that when a customer raises an objection, an opportunity for additional business opens in front of us; let us learn how to take advantage of it.
Posted on 30/04/2012
CeCs and dark matter
Dark matter is an unknown component of the universe, is thought to be responsible for the expansion of the universe, began in the Big Bang, growing rather than diminishing. We leave this problem for physicists and astronomers. We, employers must ensure that our products and services get closer to customers effectively, is dark matter responsible for keeping them away?. The Adhoc Learning Customer Education Learning Centre may reverse the direction of motion. Learn how.
